HTML5 Video Background

A/B Testing and Optimization

Test Experience "A" (Winner)
Image Description
Control Experience "B"
Image Description

Description

Backgound video

A/B testing a full-width HTML5 background video against the static hero image using Adobe Target.

Launch website
  • Client: Dun & Bradstreet
  • Date: 2017
  • Categories: A/B Testing
  • Website: www.dnb.com